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Because of that original contract, Big Machine has the right to licence Swift’s recorded songs for adverts, television and films as well as gaining the profits from plays of those songs on streaming services across the world. Under an early deal that Swift signed with Big Machine when she was 15, they own the rights to her “masters”, the industry term for the original recordings of songs.
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The records were originally released by the Big Machine record label. They include the album “1989” which has sold over 10 million copies worldwide and mega-hits such as “Shake It Off” and “I Knew You Were Trouble”. These six albums span her 2006 self-titled debut album through to the 2017 album “Reputation”. In 2019 Taylor Swift sent shock waves through the music industry when she announced she would be re-recording her first six albums in their entirety. In this article we look at why she is re-recording her early works and what all copyright owners can learn from her approach to controlling her copyright. On 12 February 2021 Taylor Swift released her highly anticipated re-recording of the 2008 single “Love Story” entitled “Love Story (Taylor’s Version)”. Competition, EU and International Trade Law.